Monthly Archives: February 2020

Social Media


These days almost everyone is on a social media platform. If you are a coach and do not have an Instagram or Facebook, you are far behind. Therefore, are likely to not reach many folks, assuming that you don’t have a huge reputation in the community already.

Types of Social Media Accounts

A lot of coaches have both Facebook and Instagram. In addition, have made multiple accounts. They have personal accounts and a business account. Their personal account is showing followers: family, hobbies and everyday life. The business account is showing: anything related to products being sold or Activities related to the business. Above all, Anything that could attract people to the page and product(s) of the business. Don’t be a business man or woman. Be authentic, and genuine. People pay attention to those who are realistic and authentic, not those who speak from written scripts and use difficult terminology.


Now with Instagram (IG) a lot of the posting should be consistent as well with Facebook (FB) but a tool that you can use on IG that isn’t on FBHashtag is the hashtag (#). During my internship at a local gym here in Erie PA. I’ve learned that to pop up more on feeds you not only need good content, but also need a specific amount of hashtags per post in order to be put on the Explore page of IG. This page will show what IG thinks to be posts that are in your interest including posts that have used the same hashtags or location(s). So the more you post and the more hashtags used, the better chance you have of popping up on someones timeline. This article explains very well the use of hashtags and the effectiveness of hashtags.


FB has the Group button where you can not only explore what groups are practicing or sharing, but you can make your own group as well. The image below shows you what groups I follow on the left hand side, groups that are suggested for me, and groups that my friends belong to or created. Then of course to start your own group you can click the + Create Group button on the left side.

Real Life Social Media Example

For example I am going to be cutting (dieting) soon and going to be monitoring my progress. I will be choosing a diet and then posting progress pictures on both platforms including the weight tracker tool here at FitUnion! I can make a group page for this reason, and try to invite people who wish to do the same, a goal related to mine, or if they just want to follow for interest. This could be a great gateway to start and promote your business as a coach. Not only will people see the product but also see you are a result of the product. You are the proof that’s in the pudding.

Taking Measurements

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Before and After Pictures

We can not over stress the importance of taking pictures as early and as often as possible!!!

Here are 2 truths that we know to be TRUE:

  1. Everyone is uncomfortable displaying their biggest before pictures in a skimpy outfit like a swim suit.  AND….
  2. Everyone who gets results is ALWAYS searching to find and post the very worst, “fat” before pictures that they can find!

Even just a few days of exercising and eating better you will begin to feel results!  We want to capture ever inch and pound of progress that you achieve!  These early changes, even in the first few days of exercising will really motivate you to go even further.  Long term you will become proud of your result and then want to share the worst pictures that you can find too.

Having great before pictures is also super important for entering The BeachBody Transformation Challenge Contest.  Entering the challenge can be a strong motivator to do your daily workout.  Eventually winning a cash reward for your results can be a life changing event!  As a long time Beachbody Customer and Coach I have had the pleasure to win the contest as both a coach and a contestant myself.

Here is my winning Contestant Video, just imagine how PROUD you will feel when the company celebrates your progress with you:

As AMAZING as it felt to accomplish my own goals. It truly feels even better when I can help a friend and team buddy win.  As you get results you will inspire other folks to follow your lead and trust me you will be full of joy when one of your own wins too like Jeff did:

Well, we have a couple of solutions for taking your pictures:

You will need to take before and after pictures as well. Be sure that you use an adequate camera that is well focused so you can have accurate and clear photos. We recommend using a White or solid color background as plain as possible.  Try to take all the pictures in the same spot each time for consistency.  Using a plain background will help to extract pictures later for a great before and after shot like these:

You will need to take:

  • One of the front (coronal plane).   We like to take this picture either flexing or with your arms pointed out from your body at 45′ angles to show your outline better

  • Then one from the side (sagittal plane).  Either with arms down at your side or crossed at 90′ in front of your face.

  • Finally one of your back.  Again either flexed or at 45′ angles from your toros.

This should be done before starting the program and once every week or so.  The more pictures the better.  I know of one guy that did daily pictures for 90 days and got into the commercial for P90X. Realistically you want pictures ever 15 days or so!  When I did my 1st Power 90 and P90X journey I took pictures about every 15 days as I felt fit.  So I only took them on lean days so the pictures looked good but at least every 15 days.  Then label them so you know when they were taken until your program is finished.

These pictures will become a major part of us helping you to win an official prize from the company for your results.


Lately have been using this new App called Nettelo.  It works good to make a 3D cartoon image of your body.  Many people prefer using these pictures to share instead of their actual body on social media and such.

It is easy to use with the directions inside the APP by only taking 3 pictures.  The app then gives you all the measurements that you will need as well.

Lately I go back and film myself (just my phone) doing all 3 positions that the App asks for and I use still images from that video for my progress photos.

Here is where you Record your Pictures (At least every 15 days) and your Measurements (Do it daily) on our website :  Add an Entry

You can view you picture gallery here (available only to you and your coach team):